Sometimes too much of a good thing is, well, not so good for your business. Take inventory for example; your company needs it to meet customer demands, but what do you do when your inventory begins to take over the warehouse? Holding on to excess inventory ties up your capital, while bringing nothing in return.Read More
No two snowflakes are identical and no two customers are exactly alike. We know this from the plethora of marketing research that has been done, attempting to identify the best single way to approach online sales. But you are not trying to appeal to a single type of shopper. You are trying to reach a myriad of different types of shopping personalities.Read More
It is that time of year when the pressure to deliver- and dare we dream- excel, with excellent customer service, inventory management, shipping schedules, and the inevitable influx of returns, can completely overwhelm the flow of your business. Trying to maintain your profit margins and your sanity, often with limited staff and high volume consumer demands, is a very real challenge that many businesses must overcome.Read More
Managing your company’s online store can be a daunting task, especially during the busiest periods of the year when demands for your attention may outweigh the hours in any given day. This stress has become an expected aspect of doing business for many companies that rely on Business to Consumer (B2C) or Business to Business (B2B) online sales channels. So naturally, finding easier methods of management and support for your online store is critical, not just for today’s bottom line, but for your company’s future growth.Read More
A company can see warranty returns as either a hassle or an opportunity. If you are questioning how this aspect of your business can be viewed with positivity, you may require a better solution to expertly manage your warranty returns and eliminate the hassle, for both you and your customers.Read More
Increasing Your Bottom Line with Surplus InventoryRead More
Consumer behavior has changed dramatically over the past two decades. While marketers used to see great results from direct marketing campaigns, the overwhelming majority of online purchasing decisions are now driven by e-commerce channels. The online environment offers unprecedented opportunities to recoup value from your challenged inventory, returns, and end-of-life equipment – but only if you know how to reach your customers. Put simply: You need to be where your customers are.
This is what your competitors are vying for: E-commerce sales in United States alone will reach $349 billion this year, a 14 percent increase over 2014, according to the U.S. Department of Commerce. And the growth will continue unabated with sales expected to nearly double to just over half a trillion dollars by 2019, a report by eMarketer states.
To stay competitive, you need to master multichannel marketing.
If you are searching for ways to recoup value from your challenged inventory, returns, or end-of-life equipment, approach the task as if you were marketing brand new products. The fact is the same basic principle holds true for marketing and remarketing: You need to be where your customers are.Read More